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Albania does not have a well-established history of producing its own car brands in the traditional sense, such as mass-market manufacturers like Ford or Toyota. However, there have been some notable efforts and developments related to automotive manufacturing in the country:

1. Illyrian Pure Sport (Arrera Automobili)
   • This is perhaps the most prominent example of an Albanian car “brand.” The Illyrian Pure Sport is a supercar project led by Qëndrim Thaçi, an Albanian from Kosovo, under his company Arrera Automobili. Unveiled in Turin, Italy, in January 2024, this hypercar aims to compete with luxury brands like Lamborghini and Ferrari. It features a 6.2-liter twin-turbo V8 engine producing around 850 horsepower (with later mentions of a 3.0-liter twin-turbo engine boasting 950 horsepower in the Illyrian TSX variant). The car is designed with international standards in mind and represents a significant milestone as the “first Albanian supercar.” Its price ranges from approximately 1.2 million to 1.7 million euros.
2. Tartan (Fictional Brand)
   • In the 2015 movie Vacation, a fictional Albanian car brand called Tartan is featured. The Tartan Prancer, a quirky and impractical vehicle, was created for comedic purposes and is not a real Albanian car manufacturer. It’s a parody inspired by designs like the Saturn CV1 concept and has no basis in actual Albanian automotive production.
3. Timak
   • In 2023, Timak, an Albanian company known for manufacturing vehicle structures, announced plans to start car production. While specific details about models or branding are scarce, this indicates potential growth in Albania’s automotive industry. However, as of now, no widely recognized car brand has emerged from this initiative.

Context on Albanian Car Culture

While Albania lacks native mass-production car brands, the country has a strong car culture dominated by imported vehicles. Historically, Mercedes-Benz has been the most popular brand, often seen as a symbol of durability and status, especially since the post-communist era when used cars from Western Europe flooded the market. More recently, Volkswagen has overtaken Mercedes-Benz in new car registrations, reflecting shifting preferences among Albanian buyers.

In summary, Albania’s contribution to car brands is currently limited to niche projects like the Illyrian Pure Sport, with no major domestic manufacturers. Efforts like Timak’s plans suggest future potential, but for now, the Albanian automotive scene is defined more by imported vehicles than homegrown brands.

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